Use of digital media in web sites has increased dramatically the last few years and SharePoint has made major investments to support the delivery of digital media in SharePoint sites in the 2010 product.

Introduction of new Video ContentType, Audio ContentType and Image ContentType was a great investment in the area of Digital Asset Support in SharePoint server 2010. Introduction of Silverlight media player and ability to seek, cache and progressive download was the biggest investment in the area of Digital Asset Support.

To have all the above mentioned features, the minimum requirement is installation and configuration of IIS 7.0 Bit Rate Throttling. Though BLOB Cache and Silverlight is not mandatory to have, IIS 7.0 Bit Rate Throttling is compulsory to provide Digital Asset Support in SharePoint Server 2010.

Great, how do we install and configure IIS 7.0 Bit Rate Throttling?

I found following blog post was really interesting and descriptive enough for anyone to get a clear picture about this:

http://learn.iis.net/page.aspx/148/bit-rate-throttling-configuration-walkthrough/